Mission

Pochoir.NYC’s mission is to help busy working people form a community of fellow upcyclers. We aim to inspire others to turn their work wardrobe into customized masterpieces, and increase ownership of their clothes through the art of embroidery. 

We are here to show that sustainable fashion isn’t expensive, inaccessible, or crunchy but polished, affordable, and easy to create on your own. Our aesthetic is eclectic, mixing Japanese-inspired embroidery techniques with Art Deco design motifs, with a collection of kits and pre-embroidered upcycled work staples.

Our aim is to produce an entire fashion collection without a single stitch of new clothing.

Values

Kindness: Creating a workplace and virtual community that values experimentation, collaboration and connection as we cherish the diversity and inclusion of all people.

Education: Knowledge is power, and we always encourage our employees and customers to be curious and ready to learn new things.

Care and Preservation: Preserving and conserving our planet, our culture, our textiles, our clothing, and our crafts through recycling, upcycling, repair, reselling, or disposing of products in a way that honors the labor involved and keeps the earth healthy.

Integrity: We strive to uphold transparent and ethical labor practices and we strive to create an amazing experience for our customers and vendors in every way possible.

Accessibility: We take care to design products that are affordable and accessible to those with different abilities. We are committed to providing an American With Disabilities Act-compliant website and product, with instructions offered in written text and subtitled videos to help people with different learning experiences.

Our Promise

We promise to always value and treat our customers with the utmost respect, no matter their perceived gender, race, ability, sexuality, or immigration status. We promise only to deliver the most thoughtful and elegant products to aid in our customers' self-expression and desire to live a more sustainable life. We promise to make all of our products in an ethical, fair, and environmentally friendly way and ensure that our employees and the craftspeople we work with are treated with the same respect that our customers receive.