The Fall Collection

This fall season Pochoir presents the Camellia Kit and Ikebana Kit– beginner friendly designs inspired by the Japanese art of planting and arranging flowers.

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Beginner Friendly

All kits come with an embroidery hoop, scissors, needles, a small ruler, a stitch guide, and ample amoungs of thread.
Each kit comes with a link to on-demand video classes. The classes include demonstrations of each technique plus video of the project getting made—it’s the next best thing to stitching side by side.

Make a Fashion Statement

Avoid wasting time spending hours or days scouring the Internet looking for a replacement for your favorite worn jacket or blazer. We designed our kits to not only help you save your favorite fashion pieces but improve them. Save your wardrobe from the garbage bin and instead create embroidered heirloom pieces you can continue to wear for years and years. It’s sustainability and fashion at its best.
Wear your heart and your art on your sleeve with our designs specifically created and scaled for clothing.

Calm Down and Slow Down

Learn a calming craft that allows you to relax and reflect. If you are looking for a way to practice mindfulness, start your journey here.
Watch as your calming hobby becomes a healthy habit.

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pochoir (po-SCHWAR) noun:

The French word for “stencil”
A new way to customize your wardrobe with embroidery; learn a mindful hobby; and embrace your creativity.

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Restitch your story

Breathe life back into your blouses, blazers, and being

Ready to toss your worn workplace staples? The blazers and blouses that have stuck with you through thick and thin, even in your days of pounding the pavement, knocking on all those doors before you could shatter the glass ceiling? Refashion them instead with beginner-friendly embroidery kits crafted by NYC-based fashion designer Cecilia Cholst Zeichner.

Our Story

Wear Art on Your Sleeve

Investing in sustainability: shop our collection of hand embroidered upcycled garments. Each piece adds unique flair to your wardrobe, representing thoughtful craftsmanship and creativity.

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No workplace clones here, just luxury fashion, tailor-made by your own hand.

No more searching for sustainable fashion.

-Dig through your own closet to create your own luxury garment that speaks to your heart, is beautiful, and also one-of-a-kind.

Patch your pieces.

-Fix your own favorite pieces or update a boring blazer.

An easy solution.

- An easy and stylish solution that is sustainable and zero waste.

Stand out and stand strong.

-Stand out from the crowd and make a fashion statement all while being an activist for sustainable values.

Wear your art on your sleeve.

-Take your favorite jacket, jeans or sentimental item and create a work of art that you can confidently wear into any corporate office.

Embroider your own story.

-Find your voice through a new creative outlet. Show the world how you shine.

Be fashion forward, sustainable, and one-of-a-kind

We know what it feels like when our favorite blouse or skirt gets a tear. Or a small stain. Or a spot. Then the heartbreak of actually throwing away a piece of clothing that we have become attached to—knowing it will only end up in the landfill.

So how can you become a more conscious fashion friend? It starts by educating yourself, buying local, buying less, buying used and making your own one-of-a-kind statement. You can start by joining a growing movement of fashion change makers and storytellers.

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