Restitch your story

Breathe life back into your blouses, blazers, and being

Ready to toss your worn workplace staples? The blazers and blouses that have stuck with you through thick and thin, even in your days of pounding the pavement, knocking on all those doors before you could shatter the glass ceiling? Refashion them instead with a luxury embroidery experience created by NYC-based fashion designer, Cecilia Cholst Zeichner.

Pochoir’s hand-assembled DIY Embroidery Bliss Kits give you everything you need to customize your favorite pieces. Never embroidered before? Don’t fret. Each Pochoir Embroidery Bliss Kit comes with on-demand classes that include lively and friendly written and video instructions to navigate your kit. Each kit also includes luxury embroidery thread, scissors, needles, and a Pochoir design printed on eco-friendly water soluble paper. These bright, joyful Japanese-inspired designs will breathe life into your beloved belongings. Let Pochoir’s sustainable crafting experience become your new favorite self-care hobby, because clothes aren’t disposable, and neither are you.

The Fall Collection

This fall season Pochoir presents the Camellia Kit and Ikebana Kit– beginner friendly designs inspired by the Japanese art of planting and arranging flowers.

pochoir (po-SCHWAR) noun:

  1. The French word for “stencil”

  2. A new system of customizing your wardrobe with hand embroidery.

Make a fashion statement.

Avoid wasting time spending hours or days scouring the Internet looking for a replacement for your favorite worn jacket or blazer. We designed our kits to not only help you save your favorite fashion pieces but improve them. Save your wardrobe from the garbage bin and instead create embroidered heirloom pieces you can continue to wear for years and years. It’s sustainability and fashion at its best.

Save the planet. and your wardrobe.

No workplace clones here, just luxury fashion, tailor-made by your own hand.

Closeup of a woman with dark brown hair with her eyes closed in concentration. She is wearing a heavily patched and embroidered blazer. She has branches of small white flowers woven into her hair, surrounding her face like a halo.

No more searching for sustainable fashion.

-Dig through your own closet to create your own luxury garment that speaks to your heart, is beautiful, and also one-of-a-kind.

Patch your pieces.

-Fix your own favorite pieces or update a boring blazer. 

An easy solution.

- An easy and stylish solution that is sustainable and zero waste.

Stand out and stand strong.

-Stand out from the crowd and make a fashion statement all while being an activist for sustainable values.

Wear your art on your sleeve.

-Take your favorite jacket, jeans or sentimental item and create a work of art that you can confidently wear into any corporate office.

Embroider your own story.

-Find your voice through a new creative outlet. Show the world how you shine.

Be fashion forward, sustainable, and one-of-a-kind

We know what it feels like when our favorite blouse or skirt gets a tear. Or a small stain. Or a spot. Then the heartbreak of actually throwing away a piece of clothing that we have become attached to—knowing it will only end up in the landfill.

So how can you become a more conscious fashion friend? It starts by educating yourself, buying local, buying less, buying used and making your own one-of-a-kind statement. You can start by joining a growing movement of fashion change makers and storytellers here (link opens in Instagram).

Closeup image of several garments on white hangers in a crowded closet

Make

Pick a favorite garment to embroider

A photo og a green shirt with an in-progress Pochoir.NYC design embroidered on the shoulder

Do

Embroider your wardrobe staple with one of our beginner-friendly kits

Closeup of a redheaded woman standing in front of a green leafy background wearing a green shirt embroidered with a Pochoir.NYC design

Stand Out

Be the showstopper at your corporate office or out on the town.

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